How I Organize My Blog Post Ideas for Great Productivity

My colleagues at work often ask me, ‘How do you keep track of your blog post ideas, and how do you write them without burnout? Aye, because I plan my blog posts months in advance, allowing me to focus on writing consistently without the stress of repetitive brainstorming.

Organizing your blog post ideas saves you at-least 50% of your time in content marketing because you don’t need to think about what to post next?

Key Takeaways

I’ve explicitly shown you how I create a dynamic content workflow that will get your content stress out of your mind.
The importance of defining your goal before brainstorming your blog ideas and How it will affect you in the long run.
Creating a seamless content workflow by using free apps such as Obsidian, and Airtable.

My goal is to produce valuable content to my audience, with the criteria of publishing 4 blog posts per week. Yeah, I can read your mind. It’s easier than said, but it’s not.

You know why? It’s difficult if you want to consistently provide content that has an ultra value and also comes with an ultra blocker where you cannot move the needle on what to post next. This is the sole reason why you need to organize your blog posts before you press publish.

These are the ways I personally write blog posts, and I leverage AI, and tools to make it happen. Before I show you the way, let’s define the goal which drastically helps you to organize your blog ideas without going out of context.

Let’s define your goal.

This is my content production goals, you can imitate it,

By defining your content goal, then you can stir the boat towards the goal.

Bloggers tend to fail quickly if they don’t have a solid goal. What do they want to achieve in terms of producing content?

Let me provide my real action plan, rather than giving you an example.

My Action plan: 4 to 5 Blog Posts Per Week, ~16 Blog Posts per month.

Once you update the goal, the first thing you have to do is validate that goal. You know why, sometimes you might have a not feasible content goal where you cannot achieve it.

Start small and scale it up.

I always set myself around the boundaries I can leap on freely without worrying about meeting the target.

Once you set the goal, I use a method that I learnt from Build Your Second Brain by Tiago Forte, Capture and Organize method.

Once you capture the idea, storing them on a trusted note-taking system, and structuring them in a well-organized way, Alright, It’s time to reveal the tools I work with to capture the idea and distill them on different tools.

Obsidian
Airtable

Obsidian – Capturing Phase

Obsidian is a simple and powerful note taking tool to take down your notes in a markdown format. But literally you don’t need to know markdown language to use Obsidian.

How to organize your blog post ideas using Obsidian?

First of all, Install Obsidian to your Windows, Mac or Smartphone.

Once it’s installed, create a vault where it acts as a parent folder for your notes.

In Obsidian, once you created the parent folder, then you can create direct notes or sub-folders as much as you like. Within my personal vault, I create a sub-folder called “Blog Post Ideas”. Inside this, I have created a note called “November Ideas 2024” Where I am adding my post ideas for the month of November.

I created a table and wrote them as I got the ideas. This is very similar to Spreadsheet but comes up with different feature specs which are working offline, and no distractions for you while you jot down your precious ideas quickly because it’s a simple markdown note taker.

Alternatively you can use different tools for capturing phase, like, Apple Notes, Notepad, Xiaomi Notes, Spreadsheet. But it has to be convenient for you to capture the idea faster, because we have no idea when the million dollar idea pops out.

Airtable – Organize and Distilling Phase

Airtable is a spreadsheet with steroids, basically it’s a cloud-based collaborative tool and spreadsheet with the power of a relational database.

I moved to this platform because I feel that this platform has much potential to organize my entire blogging framework rather than breaking into different spreadsheets for different task handlers.

So, the reach has become much closer now. All in one place.

How I Organize Blog Post Ideas on Airtable?

Content ideas: This column indicates that adding the ideas from capturing phase (obsidian).
Content type: This column allows me to add ideas directly from the obsidian for organizing the content. First phase is going to be the “Post Ideas” after that I’ll choose how this post is going to serve in my blog whether it has a pillar, supportive or resource-type.
Content focus: In this column, I can get the idea of writing this post, whether Info, Affiliate post or Resource post.
Content status: Status indicates in 3 pill options such as Pending, Completed and Removed.
Keywords: Joining another table called “Keywords database” within the same base.
Estimated Monthly Searches: Joining another table within the same base.
Category: Categorizing the content.
Authors: Who is going to write the blog post or you can assign others by inviting them to your workspace.
Scheduled date: This column indicates the expected publishing date.
Published date: Simple as published date.

Airtable is one of the easiest and dynamic ways to improve your content workflow. Even when the blog advances, I can still continue this workspace, and organize the method easily.

Conclusion

Capture your ideas with Obsidian, and distill them with AirTable. It’s as simple as that. While there may be a slight learning curve, if you know the basics of how spreadsheets work, you’ll easily grasp the concept and workflow.